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Network Marketing And Multi-Level Marketing
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Published: October 30, 2006
When people think of Multi-Level Marketing, or MLM, the first thing that comes to mind is a Pyramid Scheme. Money is made by people as they approach the top of the pyramid by recruiting new members into their downlines. No money is made from selling, only recruiting. The fact is that a small percentage of MLMs can succeed if they sell merchandise rather than recruit new members.
The website OnlineMLM.com cautions people who are curious about joining a network marketing, MLM, or Matrix program. Be cautious of people who promise big money from profits received from new recruits instead of sales commissions. This practice is illegal in some states and the Federal Trade Commission (FTC) can offer advice about the legalities of a company's business practices. OnlineMLM also warns against purchasing any inventory when hired as a new distributor. If the purchase is made and the company collapses, the distributor is left owning the expensive products.
The quick and easy path is not the rule for a successful network marketer. Network-Marketing-Works.com says that "commitment and determination in both building and marketing your business" is the best rule for success. The companies who fail promise no sales required to make money and have machines do all of the work for you. These jobs fail because they give the illusion that the work is more of a hobby than a job. Aside from commitment and determination, the website advises proper network marketing training in order to achieve the most success. Developing your skills as a marketer and salesperson is important in the business world.
Writer Robert Fitzpatrick's book False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes was written as a teaching tool for readers. The book offers the truth about multi-level marketing. Network marketing businesses such as AmWay, Herbalife, NuSkin and other companies are analyzed in Fitzpatrick's book.
Fitzpatrick states on his website FalseProfits.com that "Tens of billions in consumer losses are caused annually by MLM Recruitment Schemes as 99+% ‘fail’ each year in these ‘business opportunity’ scams."
John Fogg of the MLM Watchdog group states four typical lies that boast the advantages of multi-level marketing. Multi-level marketing claims to be the wave of the future and the Wall Street Journal reports 70% of all goods will be sold through network marketing.
It is also claimed that the Stanford and Harvard business schools, as well as other reputable business schools presently offer courses in network marketing. Furthermore, claims are made that 20% of all millionaires made their money from multi-level marketing and the book Megatrends by John Naisbitt reports that "network marketing is the wave of the future."
All four of these statements are false. Neither the Wall Street Journal nor the Megatrends book has endorsed network marketing. Furthermore, multi-level marketing courses are not offered at business schools such as Harvard or Stanford. The notion that network marketing is responsible for 20% of millionaires in America is a lie.
It is very important to separate the truths from the myths when researching network marketing possibilities. Research must be done. People should not be quick to join in any business venture without extensive research on the subject and due diligence in gathering facts.
MLM Network Marketing Resources. "MLM, Network Marketing, and Multilevel Marketing Plans." North American Securities Administrators Association. October 13, 2006. Online MLM.com. October 13, 2006. http://www.onlinemlm.com/ ; http://www.onlinemlm.com/downloads/What_is_MLM.pdf
Network Marketing Works.com. Burks, Glenn D. Copyright 2006. Network Marketing Works. October 13, 2006. http://www.network-marketing-works.com/
Fogg, John Milton. "Four Lies About MLM." MLM Watch.org. May 28, 2002. MLM Watch. October 13, 2006. http://www.mlmwatch.org/01General/mlmlies.html
False Profits. Robert Fitzpatrick. FalseProfits.com. October 13, 2006. http://www.falseprofits.com/
The website OnlineMLM.com cautions people who are curious about joining a network marketing, MLM, or Matrix program. Be cautious of people who promise big money from profits received from new recruits instead of sales commissions. This practice is illegal in some states and the Federal Trade Commission (FTC) can offer advice about the legalities of a company's business practices. OnlineMLM also warns against purchasing any inventory when hired as a new distributor. If the purchase is made and the company collapses, the distributor is left owning the expensive products.
The quick and easy path is not the rule for a successful network marketer. Network-Marketing-Works.com says that "commitment and determination in both building and marketing your business" is the best rule for success. The companies who fail promise no sales required to make money and have machines do all of the work for you. These jobs fail because they give the illusion that the work is more of a hobby than a job. Aside from commitment and determination, the website advises proper network marketing training in order to achieve the most success. Developing your skills as a marketer and salesperson is important in the business world.
Writer Robert Fitzpatrick's book False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes was written as a teaching tool for readers. The book offers the truth about multi-level marketing. Network marketing businesses such as AmWay, Herbalife, NuSkin and other companies are analyzed in Fitzpatrick's book.
Fitzpatrick states on his website FalseProfits.com that "Tens of billions in consumer losses are caused annually by MLM Recruitment Schemes as 99+% ‘fail’ each year in these ‘business opportunity’ scams."
John Fogg of the MLM Watchdog group states four typical lies that boast the advantages of multi-level marketing. Multi-level marketing claims to be the wave of the future and the Wall Street Journal reports 70% of all goods will be sold through network marketing.
It is also claimed that the Stanford and Harvard business schools, as well as other reputable business schools presently offer courses in network marketing. Furthermore, claims are made that 20% of all millionaires made their money from multi-level marketing and the book Megatrends by John Naisbitt reports that "network marketing is the wave of the future."
All four of these statements are false. Neither the Wall Street Journal nor the Megatrends book has endorsed network marketing. Furthermore, multi-level marketing courses are not offered at business schools such as Harvard or Stanford. The notion that network marketing is responsible for 20% of millionaires in America is a lie.
It is very important to separate the truths from the myths when researching network marketing possibilities. Research must be done. People should not be quick to join in any business venture without extensive research on the subject and due diligence in gathering facts.
MLM Network Marketing Resources. "MLM, Network Marketing, and Multilevel Marketing Plans." North American Securities Administrators Association. October 13, 2006. Online MLM.com. October 13, 2006. http://www.onlinemlm.com/ ; http://www.onlinemlm.com/downloads/What_is_MLM.pdf
Network Marketing Works.com. Burks, Glenn D. Copyright 2006. Network Marketing Works. October 13, 2006. http://www.network-marketing-works.com/
Fogg, John Milton. "Four Lies About MLM." MLM Watch.org. May 28, 2002. MLM Watch. October 13, 2006. http://www.mlmwatch.org/01General/mlmlies.html
False Profits. Robert Fitzpatrick. FalseProfits.com. October 13, 2006. http://www.falseprofits.com/
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